Methodology overview

Discounted Cash Flow

Projects the cash a business will actually generate over five years and discounts it back to what it is worth today.

How it works

  1. 1

    Estimate free cash flow for the next five years, starting from current revenue and operating margin, then growing it at a decaying growth rate.

  2. 2

    Pick a discount rate that reflects how risky those cash flows are. Indian mid-market businesses typically sit between 13% and 22% depending on sector and scale.

  3. 3

    Discount each year's cash flow back to today using 1 / (1 + r)^n.

  4. 4

    Add a terminal value for everything beyond year five, using a 5% long-term growth assumption.

  5. 5

    Sum the discounted cash flows and the discounted terminal value. That sum is the enterprise value.

Worked example

Sample: a Pune-based precision components manufacturer

Inputs
Annual revenue₹20,00,00,000
Free cash flow margin12% (₹2,40,00,000)
Growth rate (year 1)15%, decaying to 8% by year 5
Discount rate16%
Terminal growth5%
Step-by-step calculation
StepFormulaResult
Year 1 cash flow2,40,00,000 × 1.15₹2,76,00,000 → discounted ₹2,37,93,103
Year 2 cash flow2,76,00,000 × 1.13₹3,11,88,000 → discounted ₹2,31,80,588
Year 3 cash flow3,11,88,000 × 1.11₹3,46,18,680 → discounted ₹2,21,84,606
Year 4 cash flow3,46,18,680 × 1.10₹3,80,80,548 → discounted ₹2,10,32,120
Year 5 cash flow3,80,80,548 × 1.08₹4,11,26,992 → discounted ₹1,95,79,447
Terminal value(4,11,26,992 × 1.05) ÷ (0.16 − 0.05)₹39,25,85,013 → discounted ₹18,69,29,283
Sum of present values2,37,93,103 + 2,31,80,588 + 2,21,84,606 + 2,10,32,120 + 1,95,79,447 + 18,69,29,283₹29,66,99,147
Valuation from this method alone
₹29,66,99,147

Roughly 1.48× revenue — reasonable for a profitable, steadily growing manufacturer. Note that the terminal value is about 63% of the total, which is typical and also why the discount rate matters so much.

Most reliable when
  • Businesses with predictable, repeatable cash flows — manufacturing, healthcare, established SaaS.
  • Capital-intensive companies where profitability, not just topline, drives value.
  • Deals where the buyer intends to hold and operate the business long term.
Weaker when
  • Pre-revenue or early-stage companies — there is no cash flow history to project from.
  • Businesses with volatile or seasonal earnings, where a single base year skews the whole model.
  • Highly sensitive to the discount rate: a 2% change can move the answer by 20% or more.
See what your business is worth

Valuenomic runs this method alongside five others and weights the results.